Truliva joins hands with Tmall to protect mother rivers and jointly open the "Pure Future"
——The Second Protect Mother River Charity Action was successfully held
On May 3, the Second Protect Mother River Charity Action was successfully held along Shanghai's mother river, Huangpu River, which was jointly hosted by Truliva and Tmall. The theme of this activity is "Running to the Pure Future", which aims to call on people to pay attention to water pollution and jointly protect the mother rivers by launching a “no threshold” public welfare activity，running to donate mileage. At the scene, leaders of Truliva, Tmall and the public welfare organization "River Watcher", the spokesperson of Truliva, Wu Zun, numerous consumers attended the event, as well as 420,000 viewers watched the live broadcast online to witness the launch of activity.
(Pan Shiyang, COO of Life essential,Unilever China (first from left); Liu sheng, secretary general of the Development Center of River Watcher, a public welfare organization(second from left); Wu Zun, spokesperson of Truliva (second from right); and Zi Yun (first from right), representative of Tmall, jointly launched Truliva 's Protect Mother River Charity Action in 2019)
Concern about water pollution，step into Mother River Protection 2.0
A mother river of a city contains the cultural story and cultural essence of the city. However, with the development of urbanization and industrialization, the water pollution of mother rivers is becoming more and more serious. According to the State of China's Ecological Environment Bulletin 2017, the surface water in China is generally slightly polluted, while, the Yellow River, Huai River, Songhua River and Liao River, and the Hai River Basin are moderately polluted. Of the 5100 groundwater monitoring sites in China, 66.6% have poor and extremely poor water quality. According to the World Health Organization, 80% of human diseases are related to poor water quality.
In order to help improve the quality of drinking water and protect the mother rivers, Truliva held the "Mother River Ice Bar Exhibition" with Tmall in 2018. It visually displayed the pollutants in the "ice bar" to arouse people's attention to water pollution. This year, Truliva once again joined hands with Tmall to launch the “no threshold” public welfare activity to protect mother rivers. From calling attention to water pollution to taking action to improve it, it marks a step towards the era of "Protect Mother River 2.0". 2019, Truliva held the Protect Mother River Charity Action in the form of "running to donate mileage" on the sports platform “Keep”. When total running mileage reaches 50,000 kilometers in a city, Truliva and Tmall together with the public welfare organization "River Watcher" will clean its mother river.
Up to the day of the event, it attracted 810,000 ppl, with a total mileage of 9.88 million kilometers, and we finally succeeded in opening the Protect Mother river Charity Action in 31 cities with the joint efforts of all participants.
(The event attracted a total of 810,000 Keepers to protect Mother Rivers)
“Protect” the same purpose in different ways
On that day, Wu Zun, the spokesman of Truliva, entered the activity site to share his health living concept and environmental protection action with an energetic posture. Wu Zun showed the audience an oil painting made from the footprints of Keep users' charity run, and then "lit up" a new city, lanzhou, an important city in the upper reaches of the Yellow River, the mother river of the Chinese nation. It stands the upcoming launch of the 31st city's mother river protection. Wu Zun also announced that the painting will be auctioned on the Alibaba auction platform, and the proceeds will be donated to the mother river protection charity organization.
(The spokesman of Truliva, Wu Zun was “lighting up” the 31st city on site)
At the same time, Mr. Liu Sheng, Secretary-General of the Rivers Watcher Development Center, introduced the water quality and rubbish of different river basins on the spot, and called on people to participate in river protection and take practical actions to protect mother rivers.
In addition, there was another special participant, artist Zhao Xiaoli. She unveiled her oil painting "Running to The Pure Future", which is specially created for this activity, to express her wonderful vision for the mother river in an artistic way.
(Artist Zhao Xiaoli shared her oil painting "Running to the Pure Future" and her wonderful vision for mother rivers)
Strive for the healthy drinking water, open the” Pure Future”
From May 4 to May 20, Truliva will unite with Ali Public Welfare and River Watcher to clean the mother rivers in 31 cities, such as Shanghai, Guangzhou, Yueyang and Lanzhou, so as to protect the rivers and help the healthy drinking water environment.
As the initiator of the mother river protection action, Truliva always pays attention to the drinking water health and strives to improve the drinking water environment. In response, Ding Liling, Chief Consumer Experience Officer of Life essential in Unilever China, said: " Truliva 's brand mission is to bring purity to every kid and family, and build their confidence to a healthy future."
In the future, Truliva will continue to promote the mother river protection action, devote itself to healthy drinking water environment, and through unremitting efforts, build good life by good water, and open a clean future for all.